Datsun Go 2014
2014 Datsun Go - The Rebirth of a Brand
Nissan resurrects the Datsun Datsun Go, a 'hatchback' five-door with the brand back to life. With this revival, Nissan aims to gain a foothold in emerging markets.
Nissan Datsun brand resurrected with the release of the Datsun Go, a
'hatchback' five-door will be priced affordably. The news that Nissan
intended to rescue the Datsun brand to gain a foothold in emerging
markets and long jumped. And, apparently, is more than certain, the
model has been officially launched in New Delhi (India), and in the next
two years, land markets in India, Russia, South Africa and Indonesia.
The Datsun Go, front-wheel drive, has a 1.2-liter engine with five-speed
manual transmission. Its dimensions are 3,785 mm long, 1,635 mm wide
and 1,485 mm high, but thanks to his battle of 2.450mm can enjoy
generous space although at first glance it does not seem. Is similar to
Nissan Micra (actually shared platform), but lower.
Although it is still unknown how much it costs, during the presentation
of Datsun Go, Carlos Ghosn, CEO of Nissan, hinted that the price of the
car would be less than 400,000 rupees (about 5,100 euros).
As explained Ghosn, Nissan emerging countries no cars whose prices
adjust to the economic fringe, which represents a 40% market share. To
get a piece of the pie, have launched Datsun brand we want to reach
buyers 'first timers', from driving motorcycles or cars. The biggest
obstacle they encounter is the lack of knowledge in these markets for
the brand, but the fact that they 'resurrect', and it is a completely
brand new, in their favor.
Go Datsun Making will take place in several factories distributed among
India, Russia and Indonesia. In the future, considering the possibility
of expanding borders to Latin America, where Brazil could be another
selling point for the Datsun Go, and in the words of Mr. Ghosn, during
the next three years will launch other models.
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